I didn’t get a yes or no about the translation (yet) as the other discussion turned out to be more interesting (maybe the adhd is from that side if the family too? )
But I just reminded her so she might do it after all.
And the answer to the other question is:
Traditionally, organisations just addressed everyone as though they were a man, and women and girls just had to assume they were being addressed too. Most women (probably) don’t feel excluded, but some, including my cousin, do get annoyed by this (which must be exhausting, but I suspect I would get annoyed too, even though it’s like tilting at windmills).
However! These days some organisations, for example one called ‘arcigay’ which I am guessing is a gay rights organisation, bring out ads etc in two versions. [edited to add: have now checked, and yes, it’s the biggest LGBTI organisation in Italy, apparently]
If we are talking hardcopy this must cost more, but I don’t know if the coats increase in the same way for digital/internet campaigns.
Obviously, I am hoping that any adhd campaign would specifically include girls and women in the message, as there is already a huge lack of awareness that we even get adhd in the first place. So any information aimed at (young?) brains would then serve a double function of waking up any reader/viewer to the idea that brains are not only boys.